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APRIL FOOLS' EDITION

GOOD WEEK/BAD WEEK

Richard Branson

People loved his April 1 "launch" of Virgin Volcanic, a journey to the earth's core

Mitt Romney

When Forbes jokingly blogged he was leaving the GOP race, some thought it was real

CANNED

So Long, Keith

Well, that was fast. Just 10 months after hiring Keith Olbermann, Current TV abruptly fired him. The Countdown anchor reportedly had difficulties on set--a pitfall Al Gore's media network might have anticipated, since MSNBC ousted him for similar reasons in 2011.

BADVERTISING

When Greasy Goes Glam

This season's hottest accessory: Whopper eye makeup? That's what Burger King implies in new ads in the Netherlands, which tout the "tasty new look." The gimmick isn't as bad as Flame, the "eau de meat" scent BK launched in the U.S., but it does outgross these other fast-food marketing stunts.

YUM

KFC

The Double Down subbed a bun with fried chicken

White Castle

Branded candles made your home smell like sliders

Wendy's

Sent 5,000 pigtailed wigs to local managers and employees

Jack in the Box

Three words: bacon-flavored milkshake

YUCK

ON DISPLAY

Drills, Baby, Drills

It's easy to forget what powers the city that never sleeps, especially if you live there. So New York--based artist Josephine Meckseper installed a giant reminder: two 25-ft.-tall oil-rig sculptures in midtown, meant as a commentary on energy consumption. The installation--part of her Manhattan Oil Project--will be up through May 6.

MAKEOVER

New Look for Ol' Quaker

That smiling man on your box of oatmeal is pulling a Benjamin Button. Though he looks pretty good for 135, the mascot--whose actual name is Larry--will start appearing younger and thinner, as part of Quaker Oats' campaign to refresh its packaging.

LOTTERY

Odds of winning the record-high $640 million Mega Millions jackpot

Certainty that you were totally going to overcome those odds

DISHONOR 10

Razzies awarded to Adam Sandler's drag comedy Jack and Jill, a record high for the annual awards, which honor the world's worst movies.

VERBATIM

'I do feel like throwing up.'

KATE WINSLET, on what happens whenever she hears the Celine Dion smash "My Heart Will Go On," from the 1997 blockbuster Titanic (now out in 3-D). "I wish I could say, 'Oh listen, everybody! It's the Celine Dion song!'" she said. "But I don't. I just have to sit there, you know, kind of straight-faced with a massive internal eye roll."

MORE THAN MEETS THE EYE

Photographs from Alex Prager's Compulsion series, which features digitally manipulated scenes shot throughout Los Angeles (like this one, titled 3:30 PM, Coldwater Canyon), will appear in galleries in New York City, L.A. and London this month.

Each image is paired with a photo of a single eye, signifying our voyeuristic obsession with drama

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