Specially priced tickets
Thanks to a special pricing scheme, attendees 16 and under pay their age for a ticket, in pounds; those over 60 pay a flat rate of $25. Some newborns, however, will need full-price tickets for certain venues--a move that's drawn ire from parents who got pregnant after buying tickets and assumed babies could sit free.
$4.65 billion
OLYMPIC HOSPITALITY VALUE
Premium perks
For a minimum of $457, "premium" ticket holders can access the $11.6 million hospitality pavilion--created especially for the Games--which offers champagne receptions, four-course lunches and an open bar.
7 million
TICKETS SOLD SO FAR
Scalping protection
Each ticket touts holograms, bar codes and booker names to prevent forgeries and price markups--a crime punishable by a $31,000 fine. That hasn't stopped some official resellers though: Ukrainian officials blamed their rep's scalping on "a state of inebriation."
Other alleged offenders:
Serbia's official ticket reseller, which tried to sell 1,300 tickets for $124,100 to a Middle Eastern buyer; China's reseller, which offered top-level seats for over $9,300 each; and Cyprus and Israel's reseller, which offered 525 seats for $102,400
970
TICKET SELLERS BEING INVESTIGATED FOR SCALPING OR FORGERY
WHAT IT COSTS TO GO TO ...
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$31
Opening sessions for table-tennis and BMX-biking finals
$116
Modern pentathlon
$194
Women's soccer final
$232
Equestrian jumping final
2/3 OF ALL UNSOLD TICKETS ARE FOR SOCCER
$698
Men's gymnastics final
$698
Women's swimming final
$3,119
Opening and closing ceremonies
Sources: London 2012 LOCOG Fact Pack; Prestige Ticketing; Guardian; Operation Podium; Reuters; Transport for London