Paul Rand

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He never ran a political campaign or managed the career of a $20 million-a-picture star, but Rand, whose work is the subject of this elegant coffee-table book, remains one of the country's important imagemakers. A legendary postwar graphic designer, Rand drew on the ideas of Cubism and Constructivism but interpreted them playfully in countless print ads and book jackets, and ultimately in the corporate logos for IBM, Westinghouse, ABC and others. The book is a must-have reference for all modernists.