How Never to Pay a Late Fee Again

DEMYSTIFYER
DVD RENTALS

In the five years since Netflix launched its pioneering Web-based DVD-by-mail service, thousands of us have discovered that renting movies doesn't have to mean exorbitant late fees. Netflix, which allows users to keep DVDs as long as they want and return them in prepaid mailers, has 742,000 members and has spawned a cadre of copycats, like NumberSlate, CafeDVD and GreenCine. Even Wal-Mart and Blockbuster (in-store) have warmed to monthly subscription models. Here's a primer on the major programs.

Netflix netflix.com)

Cost: From $19.95 monthly for three dvds to $39.95 for eight

Selection: 12,500 titles. Film categories include Mating and Dating and Tough Guys

Delivery: By mail. One-day delivery to 50% of the U.S.

Lowdown: A cinch to navigate and full of fun extras, like reviews of the best dvd "special features"

Wal-Mart walmart.com)

Cost: $18.86 monthly for three dvds

Selection: 12,000 titles, with all the usual genres

Delivery: By mail. One distribution center means slower delivery and longer waits for new releases

Lowdown: Wal-Mart is still testing the service — sign up now and get a month free — and may cap the number of subscribers

Blockbuster (DVD Freedom Pass)

Cost: From $19.99 to $29.99 monthly for up to three dvds

Selection: 3,200 in an average store. Better for standard Holly-wood fare, not indie or anime

Delivery: In-store — snaking check-out lines and all

Lowdown: Blockbuster is testing the Freedom Pass in five markets with hopes to launch in early 2003