Style Watch

Even Better than the Real Bling
Ali Hewson's motive was simple: "I would prefer to know that the clothes I buy for my children weren't made by someone else's children." Like her rock-star husband, Bono, Hewson is a doer, so she set up Edun, a clothing line manufactured with ethical production methods and meant to create sustainable employment in developing countries. "We wanted to show that you can make a for-profit business where everybody in the chain is treated well," she says. With factories set to roll in Peru and Tunisia, and a third planned for Lesotho, the Edun range, a partnership with U.S. label Rogan, will include everything from jeans to chiffon dresses. But Hewson isn't relying on altruism to sell clothes she describes as "more sensual than bling." "We want these clothes to sell on their own merit, because they are beautiful and well made." Edun's pieces ($65-$375) will appear in March at Selfridges in Britain, El Corte Inglés in Spain and Saks in New York City, among other stores.
—By Hugh Porter

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Seamless Style
Women have come to depend on seamless support panty hose to help coax their stomachs and thighs into a perfect silhouette. A new seamless bra from Sassybax aims to accomplish the same for the upper body by doing away with underwires and the unsightly bulges they cause. What's more, Sassybax eliminates adjustable clasps and hooks, depending instead on a stretchy, completely seam-free, nylon-and-acrylic microfiber to provide support. Result: bulges begone! Sassybax's appealing styles—which, best of all, sit comfortably against the skin—come in various lengths and skin-tone colors and are sold in the U.S. at Neiman Marcus stores, or online at sassybax.com, for $58 to $68.
—By Desa Philadelphia