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Santa's Mixed Bag of Reforms
When Gerhard Schröder's government reached agreement with the opposition Christian Democrats on a package of long-awaited economic reforms in mid-December, you might have expected German businesses to leap with Christmas joy. But despite lowered nonwage costs for employers, they're not all happy. Why?
To help pay for a €7.8 billion tax cut, the compromise reduced federal subsidies to new home buyers (by 30%) and commuters who drive to work. "Business will go down, but we're not sure by how much," said Mario Wanke, who owns a home-construction company in Neubrandenburg . The shrinking of the
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On the plus side, Harald Grunert, who owns three restaurants, said he thinks the Chancellor's plan to cut long-term jobless benefits and force the unemployed to take any offered job will make it easier for him to find staff. Now comes the hard part: convincing Germans worried about losing their jobs to open their wallets.
Through The 3-G Looking Glass
The emergence of third-generation (3-G) mobile-phone services in Europe got curiouser and curiouser in December, as O2 Ireland fired up its 3-G network and CEO Danuta Gray declared that "a limited number of customers" are already using it. It's limited, all right: 25 to be exact, or six phones for every million people on the Emerald Isle and there won't be any more anytime soon. O2 flipped on its 3-G switch now because Irish regulators require it do so by the end of the year. After all the phone talk, an O2 spokesman said the first significant commercial use of 3-G will be as an add-in card that provides wireless Internet to laptops. That had a familiar ring: a week earlier, Vodafone said it is to offer 3-G for laptops in Germany and Italy . But wait wasn't 3-G all about leaving the computer at home? Isn't that why companies spent €100 billion on licenses? Apparently 3-G means, as Humpty Dumpty advised Alice , just what 3-G firms choose it to mean.Is Guinness Good For You?
Global drinks company Diageo bowed to consumer pressure by announcing that starting in 2004 it will make public in the U.S. details of the nutrient, carbohydrate and caloric content of all its beer, wine and spirits products details that will ultimately find their way onto the packaging too.
| The Bottom Line | |||
| It is clear that the perception of the European shopper is that he feels poorer than he did last year. |
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| SILVANO CASSANO, chief executive of Benetton Group, on reports of sluggish Christmas sales from retailers around Europe | |||
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