Illustration for TIME by IAN EVANS
Andy Warhol notoriously rejected the dividing line between art and commerce. He'd be happy, then, to see Campbell's tomato soup cans with labels inspired by his famous silk screens lining supermarket shelves. Through a licensing agreement with the Andy Warhol Foundation, Campbell's has introduced limited-edition cans in four color combinations, selling for $2.99 a [an error occurred while processing this directive] four-pack exclusively at Giant Eagle supermarkets in the U.S.
This is the first time Campbell's has deviated from its signature red-and-white label since it was introduced in 1898. And with a run of 300,000 cans, each with a copy of Warhol's signature, just wait. Pretty soon tomato soup will be for sale on eBay.
