Start Your Cameras!
In Formula 1 racing kind of a NASCAR for the rest of the world Michael Schumacher is king. He has claimed six world championships, including the past four for Ferrari. In an example of blatant but stylish cross-marketing, Olympus will introduce in July the official camera of Schumacher's racing team, the Ferrari Digital Model 2004 ($699), a 3.2megapixel digital camera with 3X optical zoom. The innards were conceived mainly by Olympus' brain trust. (Its sleek body is less than 1 in. thick, thanks to a periscope-style zoom lens, and though measuring only 3.7 in. across, it still manages to sport a spacious 2.5-in. LCD screen.) In an automotive homage, the company worked with Ferrari designers to achieve a high-gloss red finish that's identical to the one on their cars. Your camera, however, won't come with a pit crew.
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