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Country-Club Chic
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Lacoste's collared polo shirts, for example, now come in a more fitted shape with a shorter length to appeal to a younger generation that favors looks that hug rather than hang. And instead of seeing the shirt (available in 25 colors) paired with crisp khakis, you're more likely to see it on top of a flared skirt or hipster jeans.
Sebago, now part of the same group that makes Merrell outdoor shoes, is back with its classic Docksides boat shoe, but the company has added more modern, sports-inspired versions and a women's line of sandals. It's even inspiring others: Tod's new moc, above left, borrows from the Docksides standard.
"Everybody's eyes are now open to the fact that preppy can be chic," says Robert Siegel, chairman of Lacoste USA. Now that it's everywhere, at least you don't need the country-club membership to look the part.
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