Che Lives!

The Motorcycle Diaries, the first of two movies about Ernesto (Che) Guevara (starring Gael Garcia Bernal), opens in the U.S. next month; the second, Che (with Benicio del Toro), will follow next year. They have sparked another batch of commercial tributes to the icon of '60s rebellion.

In His Footsteps
Regent Holidays will lead tours to key Che sites in Cuba, including the Sierra Maestra, a mountain base where he hid with Castro

Inside His Head
More Che volumes: Self Portrait (Ocean Press), featuring his previously unpublished letters; and a new edition of The Motorcycle Diaries with Che's own photos

Travelogue
Alberto Granado's memoir of the Motorcycle Diaries trip (Newmarket) will be on shelves in October

Wearable
Republica Trading Co. brings out a Che sweater in time for fall — a cashmere-wool blend that will retail for $198 at hip boutiques such as Fred Segal in L.A.

Keepsakes
The icon smokes a cigar in most of the Che Guevara Postcards (Phaidon), a cigar-box full of vintage shots, on sale in September