The Press: Teeth, Fingernails

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less illuminating. Radio, fiction and cinema pages were at parity. Macfadden's "health page" was unique but nothing to worry about, so they waited to see if Macfadden's disconnected, irrelevant "human interest" stories, in behalf of "clean living" and "the whole truth," would offer any competition to their own flashy news columns. They knew that if money could sharpen this competition, Macfadden had millions. They knew that he "expected to make a few million dollars for myself and associates" and would therefore force the fray. They realized that if The Graphic turned out successful, many another such sheetlet would sprout forth in the land, being cheaper to produce than any gum-chewers' delight ever evolved.