The Press: How Big?

"Unwieldy size and staggering columns of type have driven hordes of people to the comforting refuge of the tabloids." This battle cry of tabloids was recently advanced by one of Bernarr Macfadden's subordinates on the New York Evening Graphic. Whether tabloids are a "comforting refuge" is questionable, but the fact remains that the full-sized newspapers have taken on an alarming bulk since the World War. They are not ashamed of their bulk—it represents increasing advertising revenue and new features; it grows bigger every day; it does not seem to fear the...