Business: Boots

Stewards of the Aquitania were especially attentive to the comforts of President George M. Gales of Louis K. Liggett Co. (chain drug stores) when he sailed from Manhattan last week. He looked important; he was; his company owns the chain of 800 respectable Boots Cash Chemists Shops in England. Englishmen like him because he has not attempted to Americanize the chain.

Boots Cash Chemists Shops, founded by Sir Jesse Boot, Baronet, 31 years ago maintain the flavors of forgotten apothecaries. Although their salespersons sell a variety of trinkets, knicknacks, whatnots, folderols, and hygienic...