Art: Cleland's Book

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When he first went to Europe, in 1904, he traveled chiefly in Italy where his taste became fixed for the delicacies of the Renaissance. After the War he abandoned all other interests for design. A luxurious Locomobile brochure astonished advertisers. He has since prospered.

Now 49, he is silver-haired, florid, handsome.* In his Manhattan office he sits at a drawing board on a raised dais, gazes regally down on callers. He is a connoisseur of dress, food, coffee. At his home in Danbury, Conn. he makes his own electricity, tinkers with household machinery, plays Bach and Mozart on the phonograph. He also tells innumerable stories in dialect, including the Finnish.