Business & Finance: New Auto

Monday, Aug. 19, 1929

It is another new front-wheel-drive car. It is not a miracle, not "marvelous," "sensational," nor "at last the perfect automobile." It is not built for speed, cannot perform the impossible. But it will claim to be a man-made machine with many exclusive advantages. It will be "first production car of its kind."* So said Auburn Automobile Co., in advance notice of its Cord car, named after its President Errett Lobban Cord, to be priced between the Auburn ($995 to $2,095) and the Dusenberg ($8,500 chassis).

* Apparently an oblique answer to the new $4,500, front-wheel-drive Ruxton, "America's First Front-Wheel-Drive Motor Car," nationally advertised last week (TIME, Aug. 12).

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