Sleek Frenchmen, great-throated Germans, hearty Englishmen, voluble Belgians, blond Swedes, good-natured Austrians, ill-tailored Czechs, pompous Italians, hungry Letts, solid Dutchmen, bland Danes, swarthy Poles, incomprehensible Lithuanians, dour Spaniards, excitable Serbs, fish-eating Finns, bony Norwegians, polyglot Swiss, egregious Estonians and 100% Americans—all these to the number of 4,000 assembled last week in Berlin. Greatest of them all were the Americans, 1,000 in number. They were most plentiful because they considered themselves and are considered the world's foremost exponents of the meeting's subject—advertising.
It was the World Advertising Congress of 1929, repeating the great...