Magazine content is available exclusively for TIME subscribers.Business: World Studio Center, Ltd.
Many a motion picture studio set after being used for one big picture is revamped for a lesser one. In London last week a new cinema company, World Studio Center, Ltd., announced it would use the same set not for many pictures, but for six versions of the original, each in a different language, each made by a different company. Through this cooperation of foreign producers, World Studio hopes to cut its costs 30%, successfully to fight U. S.-made films.
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