Religion: Publicity for Parsons

"I believe it is right for a minister to seek personal publicity as long as it is in the name of God. You want to know whether a minister should send in his sermons and his news. Well, I am like the little girl in this modern age. I never wait to be asked. But when you have some news which you think is important don't send it in by mail. Take it to the newspaper offices yourself. Take it right to the editor and give it to him. If he doesn't think it has news value then ask him why."

Thus last week spoke Dr. Christian Fichthorne Reisner, 57, energetic pastor of Manhattan's Broadway Temple (Methodist Episcopal), for the construction of which he raised $5,000,000. Dr. Reisner is chairman of the Church Advertising Group of the Advertising Club of New York; author of Church Publicity, Workable Plans for Wideawake Churches, Roosevelt's Religion. He once arranged to have Contralto Louise Homer sing, and Actor Fred Stone speak, to publicize his church.