Tom Thumb from Tennessee

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Large scale advertising (THAR'S GOLD IN THEM THAR HILLS, STRANGER—MILLIONS WILL PLAY) serves both to attract buyers and players. The eloquent Tom Thumb booklet explains: "Passersby see the course, they see people putting—they stop—they lean on the fence surrounding the course—they watch the ball as it travels toward the cup—they scream—they laugh . . . they are fascinated—they want to play—they do play . . . they laugh—they scream—they groan—at last they are playing golf."

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