Business & Finance: Deals & Developments

• Share

Price War? The motor industry, flushed with the excitement of its spring sales drive (TIME, April 4), denied that a price war began last week. But no sooner had the new Ford prices been announced than Chevrolet made slashes of from $10 to $55. Pontiac followed with reductions of from $20 to $50. In the higher brackets, Hupmobile made $100 to $200 reductions. Willys-Overland, with its six-cylinder roadster $45 under the Ford V-eight, said it would enter no price war. Rockne, Graham-Paige, Continental-de Vaux all said no price changes were contemplated.

Prices last week models were:

Roadster Standard Sedan Coupe

Chevrolet $445 $490 $590

Ford "4" 410 440 540

Ford "8" 460 490 590

Plymouth 495 565 635

Willys-Overland 415 530 610

Ford roadsters in other years have cost:

1910, $680; 1915, $390; 1920, $550; 1925,