Business: Personnel: Feb. 11, 1935

Last week the following was news:

Elected vice president of Saks Fifth Avenue, big Manhattan smartshop, was Ira Arthur Hirschmann, advertising director of Lord & Taylor since 1931. Son of a Baltimore banker, he left Johns Hopkins at 17, studied music, entered the L. Bamberger & Co. department store in Newark as an office boy. There he helped build up the radio station WOR, annotated its Philharmonic Orchestra broadcasts, became publicity and sales director at 25. Now only 32, he is a close adviser of New York City's Mayor LaGuardia, who offered him a post as Commissioner of Markets. An ardent exponent of the Nazi boycott, he is one of the youngest and smartest first-flight merchandising executives in the smartest merchandising city in the land.