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Religion: Church of the Air
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While the Coughlin incident may well have illustrated to Columbia officials the difficulties to be encountered in selling time for religious broadcasting, their new policy closely corresponds to the one followed by National Broadcasting Co. since its formation in 1926. NBC donates about 32 hours a week to religious broadcasts. The Federal Council of Churches selects the speakers in programs intended for Protestant audiences, notably Dr. Samuel Parkes Cadman. The Laymen's Committee of the National Catholic Welfare Council selects Catholic speakers, notably Rev. John A. McClorey, who conducts Sunday services at 6 p. m. followed by questions & answers by Dr. Edward L. Curran. An NBC program for Jews is now under consideration.
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