Magazine content is available exclusively for TIME subscribers.Medicine: Pick-Me-Up
"Advertising supplies essential information," said the Mayor of New York last week to the National Advertising Federation. No adman who heard the statement was more pleased than swart, cigaret-smoking William Esty whose Manhattan agency prepares and places the advertising for Camel cigarets. Currently the "essential information" Mr. Esty is using to promote the sale of R. J. Reynolds Tobacco Co.'s prime product is the untraditional statement that smoking is healthy.
"When you've used up your energy at work or play," read the Esty advertisements, "smoke a Camel and notice how soon you feel...
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