TIME Magazine content is available exclusively for TIME subscribers.

Current subscribers for full access. Not a TIME subscriber? .

Medicine: Pick-Me-Up

"Advertising supplies essential information," said the Mayor of New York last week to the National Advertising Federation. No adman who heard the statement was more pleased than swart, cigaret-smoking William Esty whose Manhattan agency prepares and places the advertising for Camel cigarets. Currently the "essential information" Mr. Esty is using to promote the sale of R. J. Reynolds Tobacco Co.'s prime product is the untraditional statement that smoking is healthy.

"When you've used up your energy at work or play," read the Esty advertisements, "smoke a Camel and notice how soon you feel...

Time.com on Digg

POWERED BY digg

Quotes of the Day »

DAVID CAMERON, British Prime Minister, on England's soccer manager, Fabio Capello, who resigned after challenging the FA's decision to strip John Terry of the captaincy; Terry denies a charge of racially abusing QPR's Anton Ferdinand
For use in rail of Articles page or Section Fronts pages. Duplicate and change name as necesssary to distinguish.