Religion: Business of Death

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Mr. Eaton, in whose property Cinema Producer Irving Thalberg was buried last week and who has a contract to put Mary Pickford away when the time comes, advertises his cemetery with neon signs. expensive advertising brochures. Last week one of his colleagues. Judge William Heston of Detroit, boasted that, with no expensive advertising expenditures, his Michigan Memorial Park ''has received more publicity week after week than any other Detroit institution with the exception of the Detroit Tigers." Since Judge Heston built a loud organ in his cemetery, ''anyone driving within a radius of four or five miles of our Park hears this beautiful music floating through the air."'