Business: Happy Trane

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Touted as one of the new applied sciences that were going to bust the slump, air conditioning is still small potatoes. The industry's total sales last year were less than $60,000,000 compared with some $38,000,000 the year before. But the rate of growth in small airconditioning concerns like Trane has been impressive. In 1933 Trane's sales were a piffling $743,000. Two years later they were $1,700,000. For 1937 the company has set a quota of $5,300,000, which would be 75% better than 1936.