The Press: Editorial We

In 1936 John Boettiger, married a year to Franklin Delano Roosevelt's daughter Anna, signed a contract to run Hearst's Seattle Post-Intelligencer. Last week his contract was renewed, to run until 1941.

When John Boettiger took over the Post-Intelligencer it had just ended a 15-week-old strike, had been losing money even before that. (West Coast newsmen have guessed that it cost Hearst $2,000,000.) For the last few months, it has reputedly made a little money. While its total advertising lineage (6,800,000) in eleven months of 1939 was approximately the same as in 1937, in retail advertising it had gained 520,000 lines, a clear indication that local businessmen have confidence in John Boettiger and his paper.

Not the least important reason for Boettiger's success as a publisher is his wife.

When John Boettiger speaks of the Post-Intelligencer his editorial We is no figure of speech. For Anna Roosevelt Boettiger, with her mother's charm and energy, admittedly contributes a potent voice to her husband's policies.