Magazine content is available exclusively for TIME subscribers.Radio: Fibber & Co.
Tops for popularity among all U. S.
weekday radio entertainers (just behind Sunday top-liners Jack Benny and Edgar Bergen) are an old time, tank-town vaudeville couple from Peoria, who 15 years ago were considered washed up—Jim and Marion Jordan. By radio alias they are Fibber McGee and Molly of 79 Wistful Vista. This week they celebrate Fibber & Co.'s fifth season on the air for Johnson's Glo-Coat floor wax.* Last week they made their debut in the dramatic bigtime, playing Mama Loves Papa (a Charles Ruggles-Mary Boland movie story) on CBS's Lux Radio Theatre....
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