Radio: CBS Goes South
Last November NBC proudly announced that some 30 stations below the Rio Grande were preparing to rebroadcast its Latin-American short-wave shows. Last week CBS countered that move. Back from a seven-week tour of Latin America came CBS President William S. Paley with the news that CBS was extending its web to include stations in most Latin-American countries.
Like members of the system in the U. S., CBS's Latin-American affiliates, which include 39 long-wave, 25 short-wave stations, will be required to air CBS sustaining shows for at least an hour a day, will receive a percentage of all time sales if and when CBS wangles sponsors for the new hookup. The network plans to broadcast many a Latin-American show on its regular U. S. channels, exchange talent with Latin America as it goes along.
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