Magazine content is available exclusively for TIME subscribers.Cinema: The New Pictures: Nov. 14, 1938
Rhythm of the Saddle (Republic) cost about $100,000. If it nets less than $200,000 its producers will feel cheated. The chances are that it will bring in much more than that. Rhythm of the Saddle is by no means a unique investment for Republic. The company makes eight such films a year and all of them do about equally well.
The cause of this wholesale bonanza is a single star: Gene Autry. Though most cinemaddicts in big cities have never seen him on the screen and never heard of him, Gene Autry is...
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