AMUSEMENTS: Assets: $8,067

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In 1927 a going concern from the farmlands of Hickory County, Mo. that had rolled into Hollywood, set up in business as a Wampus Baby Star. Blonde, fetching, standing 5 ft. 1 in her bare feet, weighing 110 Ibs. in her working clothes, Sally Rand, nee Beck, no time showed her business ability.

From a $7.50-a-day extra Miss Rand worked up to a $750-a-week silent film ingenue. When 1929 took her savings she had earned $2,000 weekly in vaudeville. For Recovery she developed her illuminating fan dance. In 1933 and 1934 Businesswoman Beck grossed $6,000 a week (with outside engagements) at Chicago's Century of Progress. Thereafter it was all gravy: movies, contracts, $1,000-a-day appearances at Atlantic City's Steel Pier, $2,500-a-week unveilings at Manhattan's Paradise Restaurant.

Year ago Bubble-dancer Rand told a Broadway columnist she planned to retire as a rich old maid of 60, live on her annuities. This year she launched her Dnude Ranch at San Francisco's Fair—this time as proprietress, while other young women did the physical labor. By Sept. 30 she had netted $32,433. Meanwhile, business looked so good that she opened a second show, Gay Paree.

Last week she shocked San Francisco by losing her chemise: filed a voluntary petition in bankruptcy, swore her assets were $8,067, liabilities $64,631. Trouble was, she said, that her gross was big and her net was little. As an example she offered her 1937 earnings statement: gross $127,183; net $1,042.