MANAGEMENT: Efficiency Plus

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Golf Facts. Month ago, May came up with his newest publicity scheme the American Golf Foundation, which would furnish golf clubs with free advice on management problems. Since 1936, May has poured $552,000 into managing Chicago's famed Tam O'Shanter Golf Club, he claims, mainly to stage razzle-dazzle tournaments like his All-American Open tournament there last summer. May picked up yards of publicity and the firm belief that most U.S. businessmen are golf-minded. So May feels that any businessman who might escape the mail-order barrage is still within an easy chip shot of his new foundation.

All of these publicity shenanigans grate on many a conservative industrial engineer. But recently Mayphobes had reason to chortle at two May prattfalls: 1) the Arkansas Utilities Commission, which hired the May Co. to make a survey to help develop postwar industries, angrily called the preliminary May survey a valueless rehash of what it already knew; 2) with his usual fanfare, May made a free survey for WPB on "What is holding up production?" Last week he announced that WPB was acting on his report. WPB-sters said it was promptly pigeonholed.

To complaints ebullient Mr. May has a pat answer: "If you're aggressive like we are, you run into things. You ought to hear what some of these guys say about us."