Magazine content is available exclusively for TIME subscribers.Fun Plus Hugs
For three years knuckle-headed, know-it-all Fibber McGee has been larding his fun program with monthly propaganda plugs—about waste fats, car pools, etc. The funniest part is that the customers like it. Last week Fibber & Molly (Jim & Marion Jordan) pitched their 30th Government plug, a Wistful Vista bond rally; they also edged ahead of Bob Hope again in their neck-&-neck race for program popularity.
Formula for Fibber. Much credit for the success of their propagandizing belongs to Don Quinn, the man who writes the show (NBC, Tuesdays, 9:30 p.m., E.W.T.). He was the first radio scripter to see profit...
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