The Press: Potpourri

¶ Without comment, William Randolph Hearst sold his McClure's and Smart Set to James R. Quirk, publisher of Photoplay Magazine and Opportunity.

¶ As expected, Arthur Burton Rascoe resigned as editor of The Bookman because of "amicable differences" with Publisher Seward B. Collins. The two of them began a ludicrous career with The Bookman when the latter bought it from Publisher George H. Doran (TIME, Sept. 5).

¶ Bernarr ("Body Love") Macfadden, publisher of the New York Evening Graphic, Physical Culture Magazine, True Story, etc., went to Washington, D. C., lectured to 100 U. S. Congressmen in the House office building for 45 minutes on "Keeping fit at 60."

¶ Alexander Pollock Moore, U. S. Ambassador to Peru, who has gone into the tabloid business by purchasing from William Randolph Hearst the New York Daily Mirror and Boston Advertiser (TIME, March 19), signed his name last week to an advertisement which said: "I am sure you will agree with me that an up-to-date, clean, interesting tabloid is the paper you want. You will find it contains all the news that 95% of the people want to read."

¶ The Louisville, Ky. Times made a sage remark: "It is said that the cigaret is the first thing in the United States to reach the 100,000,000,000 mark. How about the matches that lighted them?"

¶ The New York Times has filed a bill in equity against the Boston American, charging piracy of copyrighted articles of Charles Augustus Lindbergh on May 23, 24, 31, June 1, asking damages of not more than $1 for each copy of the Boston American containing those articles.

¶ In its May 10 issue, Life will reveal a thoroughgoing change in make-up and editorial matters. It will contain less jokes, more features.

¶ Clarence S. Darrow, Will Rogers, Oscar Odd Mclntyre, Samuel George Blythe are among those who will cover the presidential conventions for the news syndicates.

¶ Simon & Schuster will publish John K. Winkler's biography entitled Hearst: An American Phenomenon on May 25.

¶ A bomb exploded last week near the plant of La Voce Italiana in Scranton, Pa., injured three people, wrecked nearby shops, but did not damage the newspaper's press. Police searched for a possible connection between this and the bombing on New Year's Eve of the Scranton Sun, earnest crusader against crime, smallest English daily in Scranton, published by W. H. Hallstead II.

¶ Vogue (fashions semimonthly, circulation 137,000) gave birth last week to its third child, Vogue Verlag of Berlin. Older offspring are British Vogue (1916) and French Vogue (1919). The proud parent boasted in full page advertisements in U. S. newspapers: "In establishing these foreign editions, Vogue has accomplished something that no other periodical, and no newspaper, has achieved in the whole history of publishing. . . . Vogue knows no frontiers!"

¶ United Publishers Inc. control the following trade papers: