Magazine content is available exclusively for TIME subscribers.Press: Battle of Books
Stacked neatly on pianos, mantle pieces and bookshelves in a million U. S. homes last week were increasing piles of cheaply printed books, bought by their owners for a few cents a volume plus coupons clipped from successive editions of their local newspapers. Having gotten rid of 14,000,000 cheap books up to last week, the number of U. S. newspapers participating in a new wave of premium circulation-getting passed the hundred mark. Most conspicuous recruit of the week was the "World's Greatest Newspaper," Colonel Robert Rutherford McCormick's lusty Chicago Tribune, which announced complete...
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