The Press: Honest Puffing

To sell neckties, rouge, nuts, cigarets and mattresses, U. S. advertisers have persistently sought and bought endorsements from many a famed cinemactress, socialite, banker, clown. Newsreaders, grown weary of such commercial fanfare, frequently flip past pages in their periodicals and newspapers which bear gaudy, bought accolades. But last week in the sedate New York Times many a reader paused before a full-page advertisement bearing a stern, well-known face and signature. Ambassador Charles Gates Dawes was tendering a testimonial to the Times. Said he: "The New York Times has reached its commanding...