PERSONNEL: Pillsbury's Best

Massive, laconic, lantern-jawed Philip Winston Pillsbury, son of the late Director Charles S. of Minneapolis' Pillsbury Flour Mills Co., was known to Yalemates of the class of '24 as Teedyboom. At Yale he was a guard on the undefeated, untied '23 football team, All-American water-polo player, glee-club tenor. Later, smart, hardworking, deadpanned, he spent eight years in Pillsbury operations, became a master miller (able to make flour), became head of Pillsbury's Eastern grocery products division.

For 71 years the No. 2 U. S. milling company (No. 1: Minneapolis' twice-as-big General Mills) has ground out Pillsbury's Best, other flour products, under the active management of Pillsburys. Recent resignation of Treasurer Alfred Fiske Pillsbury (70) left the family without an officer in the company (John Sargent Pillsbury is board chairman). Last week into the treasurership moved 230 Ibs. of fourth-generation Pillsbury. Phil Pillsbury quietly took over his father's old walnut chair and rolltop desk, settled into the Pillsbury executive groove.