Magazine content is available exclusively for TIME subscribers.Radio: Folksy
Arthur Fiedler, conductor of the Boston "Pops" Orchestra, announced that he Would soon broadcast for the first time a new suite based on eight 20th Century ''folk tunes." The title: Jingles All the Way, No. 2.* The composer: Canadian Howard Cable. The themes: the Dentyne, Adam Hat, Colgate, Richfield Oil, Super Suds, Chiclets, Pepsodent singing commercials, plus the Mortimer Snerd leitmotiv from the Edgar Bergen show.
* Jingles No. 1 had been kept off the air last year because some of the advertisers involved objected to it.
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