COMMUNICATIONS: TV Takes Over
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With the prospect that this attentive audience would soon reach major proportions, advertisers who have been hanging back have hastily changed their minds. The monthly Television reported that the number of TV sponsors at latest count was 374, up nearly 60% in a year. By fall, Young & Rubicam expects to be handling more television than radio shows in New York City. In urging its own clients to buy television time, Lennen & Mitchell warned: "It is quickly becoming a case of jump in or be left out."
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