ADVERTISING: Egad!

Eversharp, Inc. got set for a play in pressagentry: it sent George Bernard Shaw a Schick razor. Wrote Eversharp's Sales Manager Thomas L. Kennedy.: "I am informed that you have expressed the desire ... to remove your beard ... If you must use any razor, I trust it will be none but mine."

Shaw fielded the ball. Last week Eversharp got one of his famed penny postcards with the reply: "I have never shaved, never possessed a razor (yours has not yet arrived) and have no intention of removing my beard, though it is kept within bounds by an occasional trimming with scissors. If my example is followed, Eversharp will have to concentrate on electric clippers.

"My father always swore when he cut himself with his old-fashioned chin mower. I said: 'Papa, if it hurts you so much to shave, why do you shave?' He replied, 'Egad, I don't know.' And he never shaved again."