Magazine content is available exclusively for TIME subscribers.Hotter than Ever
Another geyser, hotter than ever, boiled up from the underwater world of ballpoint pens. As usual, it was started by Milton Reynolds, the Old Faithful of ball-pointism (TIME, Nov. 12, 1945 et seq.).
Reynolds, whose pens retailed for $12.50 before he started cutting prices, had started to bring out his latest models' to retail for $1.69 and $2.69 (at most, it costs him 33¢ to manufacture his ballpoints). So he wanted to clean out his stock of 350,000 obsolete models which retailed for $3.85. He sold the $3.85 pens to a jobber at a...
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