ADVERTISING: Toasted
High-flying claims of cigarette companies got a satiric guffaw this week in the comic strip Abbie an' Slats. A character named Professor Coughington invented the "puffomatic," the "miracle cigarette of the century," which does everything that cigarette makers claim, plus a little more (see cut).
Cigarette advertising claims have not been so amusing to the Federal Trade Commission, which has been investigating them. A year ago, FTC told R. J. Reynolds (Camels) and P. Lorillard (Old Golds) to stop saying that their cigarettes "aid digestion" and are "lowest in nicotine." Last week it was the American Tobacco Co.'s turn....
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