Magazine content is available exclusively for TIME subscribers.Sport: Atomic Golf Balls
In one of his gloomier moments Poet T. S. Eliot predicted that Western civilization's sole enduring monuments would be "the asphalt road and a thousand lost golf balls." Not if Bart Leiper of Gatlinburg, Tenn. has his way. Leiper, a drumbeater for the local Chamber of Commerce, needed a gimmick to promote the opening of Gatlinburg's new Pigeon Forge golf course and hit on a surefire teaser: atomic golf balls. At nearby Oak Ridge he persuaded scientists to inject three golf balls with pellets of radioactive cobalt 60, happily headed home to Gatlinburg...
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