Music: Teeners' Hero

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It was not long before the response was even better, comparable to Johnnie Ray or Frankie Sinatra, with girls snatching Presley's shirt, belt, shoes, and RCA Victor buying out his recording contract for $35,000. Elvis now nets $7,500 a week for personal appearances, will net more than $100,000 this year; he owns three Cadillacs and a three-wheeled Messerschmitt, plus a dazzling wardrobe.

Dodgem, Too. Last week his Heartbreak Hotel was the nation's No. 1 best-selling record, and Elvis Presley himself was appearing at Las Vegas' New Frontier and getting a taste of more adult audiences. There was little screaming to be heard, but some fully grown female listeners matched the star squirm for squirm. As for Elvis, he spent some of his offstage time amusing local showgirls, but most of it amusing himself in a small amusement park, where, for hours on end, he and his cronies rode the dodgem cars, having a wonderful time.