Magazine content is available exclusively for TIME subscribers.More for Their Money
On his book-selling jaunts around the U.S., Simon & Schuster's stooped, hulking President Richard L. Simon often buys books himself, scorning the discount dealers offer him. "I want to pay the full price," says Simon, "so I'll know after I read a book whether I got my money's worth. Most of the time I don't get it."
Last week Reader Simon unwrapped a plan to give other readers more for their money. Five new books on the S. & S. spring list will be published in the regular $2.75 to $3.50 clothbound editions, and simultaneously in a far bigger edition...
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MILORD KESHISHIAN, an attorney with Milord & Associates, a patent, trademark and copyright firm in Los Angeles, commenting on an attempt by Yenchin Chang, an Alhambra, Calif., resident, to patent the word Linsanity
