Magazine content is available exclusively for TIME subscribers.FOOD: The Most Important People
Michigan's dimpled, 52-year-old Daniel F. Gerber has a favorite slogan: "Babies are the most important people." He has good reason to think so; he claims to be the biggest U.S. manufacturer of baby foods.* His Gerber Products Co. last year grossed $42 million, netted $3,300,000. Babies are so important to President Gerber that he prints his annual report in pink & blue, with his own picture framed in a blue ribbon bow (see cut). Gerber follows the U.S. birthrate figures as eagerly as a Brooklyn fan scanning Dodger batting averages.
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