The Press: Even Up

As it comes to all Hearst sons, a top Hearst job came last week to Randolph Apperson Hearst, 34. After three years as executive editor, then associate publisher, handsome, slick-haired Randy Hearst took over as full-fledged publisher of Hearst's San Francisco Call-Bulletin (circ. 152,135). Randy, who had broken in as a cub on his father's San Francisco Examiner, was thus even up with twin brother David, publisher of the Los Angeles Herald & Express, and older brother William Randolph Jr., publisher of the New York Journal-American.

The change came as a swap: down to Randy's old job stepped a veteran newsman, Edmond D. Coblentz, 67, able publisher of the Call-Bulletin for the last ten years, who wanted to take things easier. For "Cobbie," who likes to sport a cane and carnation, it was the first letup in 50 years of hustling for Hearst as reporter and editor. Cobbie himself announced the change at a San Francisco banquet for 400, including Governor Earl Warren, Louis B. Mayer, Sam Goldwyn and assorted top Hearst brass, and was given a memento of his San Francisco days. The gift: a cable car.