Magazine content is available exclusively for TIME subscribers.PRICES: In One Direction Only
While most Washington politicos were loudly talking of holding the line on prices, the Senate's Small Business Committee last week was looking in another direction. It found something too cheap. At 5¢ a bottle Coca-Cola was underpriced; it should, said the committee, be raised to 10¢ because small bottlers were being squeezed out of business. (Coca Cola Co. headquarters in Atlanta said it planned no price increase for the syrup it sells to bottlers, thus implied it was doing nothing to cause any retail increase.)
But many another businessman needed no urging to boost prices:
¶ Goodyear Tire and Rubber...
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