Radio: At the End of the Rainbow

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The childless Stantons live in a five-room Manhattan apartment that glitters with glass, polished woods and geometric abstractions. It looks a little like a wing of the Museum of Modern Art, but somehow seems to be comfortable, too. Stanton himself decorated the apartment, as well as his own and several other CBS offices'. He is probably one of the few men in the U.S. in his income group who has neither a country place nor any servants. Ruth Stanton does all the cooking and cleaning in the apartment. Says she: "It makes for flexibility and it's good exercise."

Like her husband, attractive, dark-haired Ruth Stanton, 42, dislikes a busy social life. When they must entertain for business reasons, they do it outside their apartment. Calmly accepting her husband's round-the-clock work habits, Ruth Stanton says: "He'd work just as hard running a chicken farm."

But hard work, every now and then, results in insomnia. Says Arthur Godfrey, who is an enthusiastic Stanton admirer: "We each have a phone beside our beds. When he can't sleep, or I can't, one calls the other. We ring once and hang up—that's the signal. If the other's awake, he calls back and says, 'What the hell are you doing up?' "

Stanton has only a cursory interest in sports. One of his top CBS stars recalls that Stanton was once trapped into a softball game. "We found out that he couldn't throw from short to first, and he struck out three times." But in his CBS office, "Stanton is playing his own game, and he's a real homerun-hitting executive."

Tyrannous Child. The entire color uproar was brewed inside the head of slim, pensive Dr. Peter Carl Goldmark, 44, who plays bad chess and good cello, is described by a friend as "part child and part tyrant." Goldmark was discovered by the far-ranging Paul Kesten who,-in 1936, thought CBS should know something about the new medium of television. Peter Goldmark, educated as a physicist in Vienna and Berlin, had already done some TV work in Britain and seemed just the man. Since CBS hired him, the network has invested more than $3,000,000 in his projects.

To CBS executives, more interested in what makes radio and TV sell than in how they operate, Goldmark has the quality of a man from Mars. Nobody at CBS except Adrian Murphy, whose intramural title is "Vice-President in charge of Peter," is ever quite sure what Peter is up to. Goldmark is left alone because they all know he's "some kind of a genius." For Board Chairman Paley, it's enough that "you always know what Peter tells you is gospel."