The Press: Good Neighbor Policy

When Editor Edward Frederick Kramer, 77, broke his arm in a fall on the ice last week, he feared he would miss publishing his weekly Oregon (Wis.) Observer (circ. 775) for the first time since he bought the paper in 1910. But in neighboring Madison, Publisher Don Anderson of the daily Wisconsin State Journal (circ. 75,653), read about the mishap to the Observer's one-man (and wife) staff. He rounded up three of his reporters, an advertising man and linotypist, drove ten miles to Oregon and put together an eight-page issue. Will Sumner Jr., editor of another weekly, the Evansville Review, was recruited to feed the 75-year-old flatbed press. The Observer came out last week—only one day late. Said Kramer: "This beats anything I've seen in 63 years in the newspaper business."