Magazine content is available exclusively for TIME subscribers.ADVERTISING: Oh, Send My Boy to Groton ...
Said the headline on a two-page ad in The New Yorker last week: I AM SENDING MY SON TO GROTON WITH THE MONEY I HAVE SAVED DRIVING AUSTINS. The ad quoted a "private letter from [an] anonymous diplomat . . . who used to ornament the Diplomatic Corps," and pictured a man in riding boots, presumably the anonymous diplomat, with 1) a woman, 2) a boy (presumably the lucky Grottie) and 3) a pair of Austin cars.
This neat welding of snob appeal on to a cheap car was achieved by Manhattan Adman David Ogilvy, who had also dreamed...
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